Webiphi is an agency specializing in website redesignthe web development and the local referencing in Belgium. If your current website no longer reflects your brand, doesn't convert, or is slow on mobile devices, a strategic redesign is the solution to gain visibility in Brussels, Flanders, and Wallonia.

In this practical guide, you will find the key steps to successfully completing your project: defining objectives, specifications, responsive design, local SEO optimization, accessibility (EAA/WCAG), and security. Contact us for a free audit and a quick, personalized quote.

Is your website outdated? Underperforming on mobile? Poorly referenced on Google? A redesign is essential to improve the image and visibility of your SME by Brussels area.

In this article, discover KEY STEPS for a successful redesign your website and boost your online presence.

1. Why consider a website redesign?

A modern, high-performance site is a strategic asset for any SME. A well-executed redesign corrects visible and technical flaws that damage your image, visibility, and conversions.

Common problems and how the redesign addresses them:

• Obsolete design — Redesign = new visual identity, brand consistency, reusable templates, and design optimization to improve visitor confidence.

• Poor user experience — Information architecture, simplified navigation, optimized customer journey, and a mobile-first approach to reduce bounce rates and increase conversions.

• Insufficient referencing — Revision of the SEO structure (title tags, meta tags, clean URLs, internal linking), optimization of local content, and technical migration to preserve existing search engine rankings.

• Safety and maintenance — Implementation of an SSL certificate, regular updates, automatic backups, and firewall protection to limit risks and comply with GDPR best practices.

Key advantage: A structured redesign improves brand image, technical performance, and local SEO—all of which increase your chances of converting visitors into customers.

Webiphi supports SMEs in the Brussels region and throughout Belgium (Brussels, Flanders, Wallonia) on projects involving redesign to align design, SEO, and security. Request a quick audit to identify your project's priorities.

2. Define your redesign objectives

Before launching a redesign, clarify your business and marketing objectives. A project without specific goals costs time and money: define what you want to improve (visibility, conversions, image, technical performance).

Standard objectives (SMART examples) :

• Increase quote requests by 25% in 6 months.

• Reduce average loading time to under 3 seconds.

• Reach the first page on targeted local queries (e.g. «SME Brussels»).

Write precise specifications to frame the project: objectives, functional scope, priority pages, KPIs, budget, and schedule. A good specification sheet allows you to compare quotes and avoid deviations.

Essential checklist to include in the specifications:

• Business objectives and KPIs (visits, conversions, average time, key pages).
• Required features (form, customer area, multilingual, e-commerce) — link to the technical and implementation section: Web development.
• Page priority (home, services, contact, local pages).
• Technical constraints and SEO (redirects, architecture, mobile-first).
• Accessibility and EAA/WCAG compliance (AA level requirement where relevant).
• Delivery schedule and milestones, maintenance, and skills transfer.

Why this preliminary work pays off: It reduces risks, speeds up implementation, and facilitates search engine optimization as soon as the site goes live. To help you, Webiphi can draft or validate your specifications and accurately estimate the cost of the project.

Request an audit and a model specification tailored to your SME: Contact us for a quick, personalized quote..

3. Local SEO optimization for Brussels

Strong local SEO is essential for attracting customers in Belgium, especially in Brussels. Local optimization combines technique, content, and visibility on directories and search engines.

Priority actions for local optimization:

• Choose relevant local keywords : Target expressions such as «Brussels SME,» «Brussels company website,» and «Brussels website redesign,» and integrate them naturally into titles, meta descriptions, and page content.
• Optimize your Google Business Profile (formerly Google My Business): choose the right category, fill in your opening hours, add recent photos, and ask for customer reviews to improve your visibility on Google Maps.
• Create localized pages : «Services in Brussels» pages, pages by neighborhood or by sector of activity to capture geolocated searches and improve internal networking.
• Implement schema.org LocalBusiness markup to help search engines understand your contact information, hours, and service areas.
• Optimize speed and experience : a fast website (objective) < 3 seconds) and mobile-first promotes SEO; optimize images, hosting, caching, and use a CDN if necessary.
• Taking care of technical SEO : clear URL structure, optimized title/meta tags, redirect plan (301) during migration, and implementation of Google Search Console to monitor indexing errors.

Quick checklist for a local SEO audit:

• Verify the consistency of NAP (Name, Address, Phone) on the website and local directories.
• Analyze local keywords and search engine rankings.
• Check your Google Business Profile listing and reviews.
• Measure speed (PageSpeed Insights/Lighthouse) and correct critical issues.
• Validate schema.org markup and meta tags on local pages.

For a comprehensive online visibility strategy, incorporate these actions into your project. redesign right from the specifications phase. To learn more about SEO best practices and support services, visit our page dedicated to Online visibility & SEO.

Need a local SEO audit? Request an SEO audit tailored to your SME to identify priority pages and local traffic opportunities.

4. A modern, responsive design

A design created for all screens : desktop, tablet, and mobile. Today, a mobile-first approach and consistent design are essential for strengthening your brand and improving the user experience.

Practical tips for effective design:

• Wireframes and prototypes : Start with functional mockups to validate the architecture and navigation before development.
• Mobile-first and responsive Prioritize mobile display, then adapt for tablets and desktops to ensure a smooth experience on all devices.
• Intuitive navigation : structure menus, reduce navigation levels, and facilitate access to key pages (services, contact, quote request).
• Clear and actionable CTAs : Use specific labels («Request a quote,» «Get a free audit») and place them in strategic locations along the customer journey.
• Performance and loading time : Aim for a load time of less than 3 seconds for a good UX; optimize images (modern formats, compression), enable lazy loading, configure the cache, and consider a CDN.
• Useful features Prioritize features that serve the objectives (optimized form, chat, appointment scheduling) and document them in the specifications.
• Consistent branding : adhere to the graphic charter, typography, and tone to reinforce trust and brand recognition.
• User tests : Conduct simple tests (5-10 users) to identify friction points and iterate quickly.

Accessibility and compliance : modern design must also comply with digital accessibility standards (EAA/WCAG). Think about contrast, keyboard navigation, alternative text, and semantic structure—to combine practicality and compliance, see our resources on’Web Accessibility & EAA.

Installation : Plan a design phase (wireframes, prototype), then a technical phase (development, performance optimization) before going live. Measure the impact using PageSpeed Insights and Lighthouse, and make adjustments after launch.

Discover how we can improve your design and reduce loading time: Contact us for a free audit and a personalized quote..

5. Securing your website after the redesign

Security must be integrated from the moment it goes online. : it protects your data, reassures your customers, and preserves your search engine ranking. A post-redesign security strategy includes technical, operational, and compliance measures.

Essential measures to be implemented:

• SSL certificate — ensure HTTPS navigation (existing information link: the importance of SSL).
• Regular backups — automated and stored off-site so they can be quickly restored in the event of an incident.
• Updates and version management — Apply patches and updates to plugins and the CMS on a regular schedule to reduce vulnerabilities.
• Firewall and application protection — WAF, anti-bot rules, and intrusion attempt monitoring.
• Hardening — Restrict access, use strong passwords, manage administrator accounts, and implement two-factor authentication (2FA).
• Monitoring and alerting — Performance monitoring and alerts in case of anomalies (downtime, suspicious spikes, 5xx errors).
• Security headers — CSP, HSTS, X-Frame-Options, etc., to protect against certain client-side attacks.

Compliance and data protection Ensure GDPR compliance (consent for trackers and management of individual rights). For legal aspects and recommendations in Belgium, you can refer to official resources (SPF Economy, Unia, Europa.eu) and EAA/WCAG best practices if your site must comply with accessibility requirements.

Impact on analysis and privacy When implementing analytics tools (e.g., Google Analytics/GA4), configure consent mode and document data storage to remain compliant with Belgian and European requirements.

Quick safety checklist:

• SSL active and automatically renewed.
• Backup mechanism tested (restore valid).
• Maintenance plan and scheduled updates.
• Application firewall and real-time monitoring.
• Password policy and 2FA for sensitive access.
• Cookie consent and GA4 compliant configuration.

Webiphi offers maintenance services, automatic updates, and security audits for projects involving redesign. Request a security audit to identify risks and plan appropriate remedies for your site.

6. Integrate monitoring and analysis tools

Measuring the performance of your new website is essential for continuously improving it. Without accurate tracking, you cannot prioritize optimizations or prove the return on investment of your redesign.

Essential tools and best practices :

• Google Analytics (GA4) — Configure GA4 to track traffic, events, and conversions. Enable consent mode to comply with GDPR and document data retention periods.
• Google Search Console — Monitor indexing, crawl errors, and queries that bring you traffic on search engines.
• Heatmap and recording tools (e.g., Hotjar or privacy-friendly alternatives) — identify clicked areas, scrolls, and friction points on your key pages.
• Conversion tracking — Set up tracking for forms, phone calls, quote requests, and downloads; define clear goals in GA4 and your dashboard.
• Custom dashboards — Centralize KPIs (visits, traffic sources, converting pages, bounce rate) for actionable monthly reports.

4-step integration plan :

1. Implementation Install GA4, Google Search Console, tags, and scripts (via tag manager if possible).
2. Test : validate the reporting of events, conversions, and data accuracy.
3. Legal validation : adjust cookie management and consent (GDPR compliance / Belgium).
4. Reporting & optimization : establish regular reports and prioritize optimization actions (SEO, performance, UX).

Key performance indicators (KPIs) to monitor : organic sessions, average position on local keywords, pages that convert, average time on page, conversion rate by source, and loading time for main pages.

At Webiphi, we can set up GA4, configure conversions, and create a customized dashboard for your redesign project. Request an audit to determine the priority metrics and monitoring architecture suited to your SME.

7. Use a specialized web agency in Belgium

Working with a expert website redesign agency saves you time, secures SEO migration, and maximizes your project's chances of success.

Webiphi is an agency specializing in web development, digital accessibility (EAA/WCAG), and online visibility in Belgium (Brussels, Flanders, Wallonia). We support SMEs throughout the entire cycle: strategy, specifications, design, development, SEO, and maintenance.

Our services for a website redesign successful:

• Customized audit : technical, SEO, performance, and accessibility — to prioritize actions.
• Modern, responsive design : prototype and user testing (see trends and best practices).
• Local SEO optimization : keyword strategy, tags, and localized pages to capture Brussels traffic (Online visibility & SEO).
• Compliance and accessibility : EAA/WCAG recommendations and integration of best practices for accessibility (Web Accessibility & EAA).
• Safety and maintenance : automatic updates, backups, and monitoring.
• Post-launch support : KPI monitoring, continuous optimization, and reporting.

Why choose a local agency? Belgian expertise helps align strategy with the market (Brussels, Flanders, Wallonia) and local requirements (legal references, data protection). For legal or regulatory matters, we rely on official resources such as SPF Economy, Unia, and Europa.eu.

Concrete examples of support: drafting of the specifications, technical redesign with SEO preservation, GA4 integration and custom dashboards, GDPR and EAA compliance. For the technical aspects and implementation, we also draw on our expertise in web development.

Would you like to evaluate your website? Contact us for a free audit or request a quick, personalized quote. Webiphi helps you transform your website into a powerful tool for visibility and conversion.

Conclusion

A website redesign A successful website allows your SME to stand out in Brussels, attract more customers, and strengthen its brand image on the web.

Key actions to remember:

• Define clear objectives (KPIs, scope, deadlines) before launching the project.
• Write precise specifications to frame the redesign, prioritize pages and features.
• Optimize your website for local SEO in order to be visible on Google and capture Brussels traffic.
• Focus on responsive and accessible design (EAA/WCAG) for an optimal user experience on all screens.
• Secure and maintain your website with SSL, backups, and regular updates.
• Measure and optimize continuously using Google Analytics/GA4, Search Console, and behavioral analysis tools.

Measurable benefits: increased visibility, improved legal compliance and accessibility, enhanced technical performance, increased conversions, and comprehensive support throughout the project.

Need personalized support? Webiphi is an agency specializing in web development, SEO, and digital accessibility in Belgium (Brussels, Flanders, Wallonia). Contact us for a free audit or request a quick, personalized quote for your website redesign.

This article has outlined the essential steps for a successful redesign; if you would like us to review your site, Webiphi supports you from the audit to post-launch monitoring.