Visit marketing automation has become an essential tool for companies wishing to optimize their communicationsave time and improve customer loyalty. Thanks to automation, you can send personalized messages at the right timewithout manual intervention.
📊 Key figures :
✔ 80 % of companies using marketing automation see a increase in qualified leads.
✔ Automated campaigns get a higher opening rate 70 % than conventional e-mail.
✔ 63 % of companies report a improve customer loyalty thanks to automation.
💡 In 2025, marketing automation tools are no longer a luxury, but a necessity to stay competitive.
⏳ 1. Save time by automating repetitive tasks
Marketing automation enables you to eliminate time-consuming tasks to focus on high value-added actions.
✅ Tasks that can be automated :
✔ Sendingpersonalized emails and newsletters
✔ Automatic relaunch of shopping cart abandonment
✔ Planning and publishing posts on social networks
✔ Managing SMS marketing campaigns
✔ Tracking and scoring leads according to their commitment
📢 Recommendation: Use tools such as HubSpotActiveCampaign, Mailchimp or Brevo (ex-Sendinblue) to automate your marketing actions.
💡 2. Personalize the customer experience to improve engagement
Thanks to marketing automation, every message is targeted to customer behavior.
✅ Customization strategies :
✔ Segmentation of contacts into functions of interests and behaviors
✔ Sendingexclusive offers by purchase history
✔ Scenariosautomated e-mails to guide users through their journey
💡 Example:
- A customer visits a product page without buying → Automatic email with a product description personalized discount
- A new subscriber to the newsletter → Séquence de welcome emails to present our services
📢 Recommendation: The more a message is personalizedthe more it converts and builds loyalty.
🔁 3. Improve customer loyalty with automated campaigns
Marketing automation allows you to create intelligent loyalty campaigns.
✅ Examples of automated campaigns :
✔ Program customer reward (loyalty points, discounts)
✔ Email from after-purchase follow-up with tips and recommendations
✔ Automatic relaunch of inactive customers with a special offer
💡 A satisfied, committed customer is a returning customer!
📢 Recommendation: Companies that automate their customer loyalty increase their long-term customer value of 20 to 30 %.
📊 4. Generate more leads with automated scenarios
Marketing automation allows you toattract and qualify prospects without constant intervention.
✅ Effective tactics :
✔ Intelligent forms to collect qualified leads
✔ Lead nurturing: automatic sending ofeducational emails to turn a prospect into a customer
✔ Chatbots and automated messages to answer common questions
📢 Recommendation: Combine CRM and marketing automation for optimum follow-up of prospects and customers.
📈 5. Measure and optimize marketing performance in real time
Thanks to automation tools, you can track the impact of every marketing action and adjust your campaigns.
✅ Key KPIs to analyze :
✔ Open and click rates on automated emails
✔ Conversions generated by automated campaigns
✔ ROI of emailing and automated advertising campaigns
📢 Recommendation: Use Google Analytics, HubSpot or ActiveCampaign to monitor and optimize your performance.
🏆 Conclusion: Marketing automation, an essential growth lever
In 2025, marketing automation is an essential asset for all companies wishing to :
✅ Save time on repetitive tasks
✅ Improve customer loyalty with targeted campaigns
✅ Optimize lead conversion into loyal customers
✅ Personalize the user experience to maximize engagement
💬 Need support in setting up a marketing strategy automation? Contact our experts today!
