Have a online presence is now indispensable for any company in Belgium. A showcase site in Belgium allows you to showcase your services, capture the attention of new customers and enhance your credibility. But how do you create a successful showcase site?
In this article, we explain the key milestones and best practices to design a high-performance, attractive site.
1. Why create a showcase site for your company in Belgium?
A showcase site is a digital business card which enables Belgian companies to :
Gain local visibility through natural search engine optimization (SEO) Present your products and services clearly and professionally Strengthen your brand image and your credibility with customers Attract more prospects and generate qualified contacts Differentiate yourself from the competition with an optimized online presence
Whether you are a craftsman, shopkeeper, consultant or SME, a well-designed showcase site can be a real asset to your business.
2. The essential steps for creating a high-performance showcase site
1. Define your objectives and target
Before embarking on the creation of your site, ask yourself the right questions:
- What is your main objective ? Present your services, generate leads, reinforce your reputation?
- Who are your potential customers and what are their expectations?
A successful site is one that meets the needs of its visitors!
2. Choosing a domain name and web hosting
Visit domain name should be simple, easy to remember and reflect your business (example: monentreprise.be).
For theweb hostingFor the best results, choose a reliable, fast and secure solution such as :
- OVH (Belgian and European solution)
- SiteGround
- Infomaniak
Good accommodation guaranteesquick site and accessible 24/7.
3. Create a modern, responsive design
A professional design and mobile-friendly (responsive design) is essential for :
Offer aseamless user experienceImprove yourGoogle referencingMake your site attractive and engaging
Recommended tools : WordPressWebflow, Shopify (for e-commerce sites).
4. content and SEO optimization
A showcase site is useless if it isn't visible on Google. To improve your Local SEO in Belgiumapply these best practices:
Writing optimized texts with the right keywords (example: showcase site Belgium, digital services Brussels...) Add an About page and a Contact page with clear information Create a blog to publish articles and improve your visibility Optimize title tags (H1, H2, H3) and meta descriptions
Good SEO helps you attract more qualified visitors and increase your organic traffic!
5. integrate essential functionalities
For an effective showcase site, don't neglect the essential elements : A contact form so that customers can reach you easily A clear call to action ("Ask for a quote", "Contact us", etc.) A portfolio or customer testimonials to strengthen your credibility Share buttons on social networks
6. Keep your site secure and up-to-date
Visit safety is crucial to avoiding cyber attacks:
Install aSSL certificate (HTTPS)Regularly update your CMS and pluginsPerform automatic backups
A secure site builds visitor confidence and improve your SEO.
3. Mistakes to avoid when creating your showcase site
An overloaded site simple, uncluttered design is more effective Ignore optimization mobile over 60 % of visitors browse on smartphones Neglecting the SEO good search engine optimization is essential for being found on Google Forgetting calls to action encourage your visitors to contact you or request a quote
A well-designed site must be fast, intuitive and user-oriented!
Conclusion: Boost your business with a high-performance showcase site!
Create a showcase site in Belgium is an essential investment for any company wishing to increase its visibility and attract more customers.
By following these best practices, you'll be sure to have a site that'sefficient, well-referenced and adapted to your visitors' expectations.
You want to create a customized showcase site and optimized for SEO?
Contact Webiphiyour digital partner in Belgium, for a solution tailored to your needs!
