Online business is growing steadily in Belgium, and Brussels is one of the country's most important e-commerce centres. strategic hub for e-commerce entrepreneurs. However, to be successful, an e-commerce site must integrate essential functions for a smooth user experience and optimal conversion.
Whether you're an SME, a local retailer or a start-up, here's how to get started. essential elements for a high-performance e-commerce site.
🚀 Responsive design and intuitive navigation
📱 Mobile compatibility (responsive design)
In 2025, over 60 % of online purchases are made on mobile. So it's essential that your online store is optimized for all screens (smartphones, tablets, computers).
✔️ A site 100 % responsive improves user experience and Google ranking.
✔️ Buttons and menus must be easily accessible on small screens.
🔎 Clear, fast navigation
A high-performance e-commerce site must offer intuitive navigationallowing customers to find quickly what they're looking for.
✔️ Advanced search bar with automatic suggestions.
✔️ Smart categories and filters to sort products.
✔️ Fast loading pages (less than 3 seconds).
💳 Secure payment management
🔒 Security and diversity of payment methods
An e-commerce site must integrate secure payment solutions to inspire buyer confidence.
✔️ Integration of payments SSL-secured.
✔️ Various payment options : credit cards, PayPal, bank transfer, Apple Pay, Bancontact.
✔️ Compliance with European PSD2 standards for the double authentication.
🎁 Coupon code system and payment in instalments
To boost sales, we recommend adding :
✔️ Discount codes and special offers.
✔️ Payment in instalments (e.g. Klarna, Alma).
📦 Inventory management and delivery module
📊 Automatic stock updates
A good e-commerce site should display in real time product availability to avoid unpleasant surprises for customers.
✔️ Synchronization with your stock in store.
✔️ Possibility of indicating replenishment lead times.
🚚 Flexible delivery options
Offering several delivery options can improve your conversion rate :
✔️ Standard delivery (Bpost, DHL, UPS).
✔️ Click & Collect in-store.
✔️ 24-hour express delivery.
⭐ Customer reviews and loyalty program
🗣️ Integration of customer reviews
Consumers rely on opinions and testimonials before buying online.
✔️ Display verified reviews via Trustpilot or Google Reviews.
✔️ System product rating (stars, comments).
🎯 Loyalty program
Building customer loyalty is more profitable than to acquire new ones.
✔️ Points rewards convertible to discounts.
✔️ Exclusive offers for regular customers.
📊 SEO optimization and digital marketing
🔍 SEO optimized for e-commerce
Good natural referencing attracts qualified traffic on your store.
✔️ Strategic keywords in product titles and descriptions.
✔️ Well-written and optimized for Google.
✔️ Integrated blog for attract visitors via SEO articles.
📢 Marketing automation & retargeting
A high-performance online store needs to use the right tools. automated marketing :
✔️ Automatic e-mails for abandoned cart.
✔️ Retargeting ads (Facebook Ads, Google Ads).
✔️ Push notifications for special offers.
✅ Conclusion
Create an e-commerce site performance in Brussels requires tailored functionalities to ensure a seamless, secure customer experience.
📞 Need a e-commerce website turnkey? Contact Webiphi for a solution made-to-measure for your business.
