Visit Local SEO is essential for any company wishing to attract customers to a specific geographic area. One of the pillars of an effective strategy is based on choosing the right keywords.
Visit local keywords allow you to optimize your site to appear in the search results of Internet users close to your company. But how do you identify and use them correctly?
🧐 Here are the essential steps for choosing relevant keywords and improving your local visibility.
🏆 1. Understanding local search intent
Before choosing your keywords, it is important to understand what your potential customers are looking for.
✅ The 3 types of search intent :
✔ Navigation The user is looking for a specific site (e.g. "official Geneva restaurant site").
✔ Informational The user is looking for advice or information (e.g. "best hairdresser in Lausanne").
✔ Transactional The user wants to buy or book a service (e.g. "plumber in Brussels quote").
💡 Prioritize transactional and informational keywords to capture qualified traffic.
🔎 2. Use tools to find the right local SEO keywords
Several free and paid tools can be used to identify the keywords most searched for by Internet users.
✅ Tools to be used :
✔ Google Keyword Planner To analyze local search volumes.
✔ Google Suggest & People Also Ask For keyword ideas.
✔ Ubersuggest & AnswerThePublic To identify relevant local queries.
✔ Google My Business Insights To view the search terms associated with your Google Business Profile.
💡 Tip: Add the name of your city or region for even more precise results (e.g. "boulangerie artisanale Bruxelles").
📍 3. Integrate geolocalized keywords for better referencing
Visit geolocalized keywords are essential for local SEO. They allow Google to better understand your location and display your business in the top local results.
✅ Examples of effective keywords:
✔ " Agence web Genève "
✔ " Garage auto Bruxelles pas cher "
✔ " Italian restaurant Lausanne downtown "
💡 Include these keywords in your SEO tags (title, meta description), your content and your URLs.
✍ 4. Optimize your site content with the right keywords
Once you have defined your keywords, you need to strategically integrate in your website.
✅ Where to place your local SEO keywords?
✔ Title tag Best hair salon in Brussels - Book online "
✔ Meta description Discover our hair salon in Brussels for a trendy cut and quality service.
✔ URL : " www.monsite.com/coiffure-bruxelles"
✔ H1 and H2 Our hairdressing services in Brussels
✔ Site text Repeat keywords naturally in your descriptions and blog posts.
💡 Beware of keyword stuffing! Keep your text natural and fluid.
🌍 5. Don't forget mobile and voice SEO
📱 Today, over 50 % of local searches are done on mobile and via voice assistants.
✅ Optimize your local SEO for voice search:
✔ Use natural phrases and questions (e.g. "Where can I find a good dentist in Brussels?").
✔ Focus on long-tail keywords (e.g. "organic hairdresser specializing in natural hair coloring in Lausanne").
✔ Update your Google Business Profile with strategic keywords.
💡 A fast, mobile-friendly site improves your ranking in local search results.
🎯 Conclusion: An effective local SEO strategy with the right keywords
🚀 To improve your local referencing :
✅ Identify local search intent
✅ Use tools to find the right keywords
✅ Add geolocalized keywords to your content
✅ Optimize your SEO tags and your website
✅ Adapt your strategy to mobile and voice SEO
💬 Need support to boost your Local SEO ? Contact our specialized SEO agency !
