Online business is growing steadily in Belgium, and Brussels is one of the country's most important e-commerce centres. strategic hub for e-commerce entrepreneurs. However, to be successful, an e-commerce site must integrate essential functions for a smooth user experience and optimal conversion.
Whether you're an SME, a local retailer or a start-up, here's how to get started. essential elements for a high-performance e-commerce site.
Responsive design and intuitive navigation
Mobile compatibility (responsive design)
In 2025, over 60 % of online purchases are made on mobile. So it's essential that your online store is optimized for all screens (smartphones, tablets, computers).
A site100 % responsive improves user experience and Google ranking.Buttons and menus must be easily accessible onsmall screens.
Clear, fast navigation
A high-performance e-commerce site must offer intuitive navigationallowing customers to find quickly what they're looking for.
Advanced search bar with automatic suggestions. Smart categories and filters to sort products. Fast loading pages (less than 3 seconds).
Secure payment management
Security and diversity of payment methods
An e-commerce site must integrate secure payment solutions to inspire buyer confidence.
Integration ofpayments SSL-secured.Various payment options :credit cards, PayPal, bank transfer, Apple Pay, Bancontact.Compliance withEuropean PSD2 standards for the double authentication.
Coupon code system and payment in instalments
To boost sales, we recommend adding : Discount codes and special offers. Payment in instalments (e.g. Klarna, Alma).
Inventory management and delivery module
Automatic stock updates
A good e-commerce site should display in real time product availability to avoid unpleasant surprises for customers.
Synchronization with your stock in store.Possibility of indicatingreplenishment lead times.
Flexible delivery options
Offering several delivery options can improve your conversion rate :
Standard delivery (Bpost, DHL, UPS).Click & Collect in-store.24-hour express delivery.
Customer reviews and loyalty program
Integration of customer reviews
Consumers rely on opinions and testimonials before buying online.
Display verified reviews viaTrustpilot or Google Reviews.Systemproduct rating (stars, comments).
Loyalty program
Building customer loyalty is more profitable than to acquire new ones.
Points rewardsconvertible to discounts.Exclusive offers forregular customers.
SEO optimization and digital marketing
SEO optimized for e-commerce
Good natural referencing attracts qualified traffic on your store.
Strategic keywords in product titles and descriptions.Well-written andoptimized for Google.Integrated blog forattract visitors via SEO articles.
Marketing automation & retargeting
A high-performance online store needs to use the right tools. automated marketing :
Automatic e-mails forabandoned cart. Retargeting ads (Facebook Ads, Google Ads).Push notifications for special offers.
Conclusion
Create an e-commerce site performance in Brussels requires tailored functionalities to ensure a seamless, secure customer experience.
Need a e-commerce website turnkey? Contact Webiphi for a solution made-to-measure for your business.
