With the rise of online commerce, more and more small businesses are turning to e-commerce to reach new customers and increase their revenues. In Brussels and throughout Belgium, local stores can benefit from the many opportunities offered by an online store, while preserving their local identity and proximity to customers.
In this article, we explain why and how to turn your local business into a successful online store.
1. Why switch to e-commerce?
a. A broader customer base
By going digital, you're no longer limited by the physical location of your store. With an online store, you can sell your products to customers all over Belgium, and even internationally.
b. A solution to changing purchasing habits
More and more consumers prefer to shop online, for its simplicity and speed. Small businesses can adapt to these new habits by offering a digital alternative.
c. An increase in sales
Online business allows you to sell around the clock, even when your physical store is closed. This constant availability can considerably boost your revenues.
2. How do you create a high-performance e-commerce site for your local business?
a. Choosing the right platform
There are several e-commerce platforms suitable for small businesses, such as Shopify, WooCommerceor Prestashop. Each platform has its own advantages and can be adapted to different needs in terms of design, functionality and budget.
b. Simple, intuitive design
Your site must offer an optimal user experience (UX). This means :
- A clear, easy-to-navigate menu.
- Product sheets with detailed descriptions and high-quality images.
- A fast, streamlined ordering process.
c. Integrate appropriate payment methods
Offer your customers a variety of secure payment options, such as Bancontact, credit card or PayPal.
d. Optimizing for mobile
With over 50 % of online purchases made on smartphones, a responsive website is essential.
3. Specific benefits for local businesses
a. Showcase your local or artisanal products
L'e-commerce allows local stores to showcase their expertise and unique products. This can set you apart from the big online retailers.
b. Create a direct link with your customers
With your online store, you can integrate features such as :
- A newsletter to keep your customers up to date.
- Exclusive promotions to build customer loyalty.
- A blog to share your company's story and reinforce your brand image.
4. The challenges of a successful transition to e-commerce
a. Logistics
Managing online orders means organizing packaging and delivery. It's important to choose reliable partners to ensure fast, efficient deliveries.
b. Online competition
On the Internet, competition is fierce. You need to stand out from the crowd with :
- An excellent presentation of your products.
- An SEO strategy to attract local and national customers.
c. Technical site management
An e-commerce site requires regular updates, technical maintenance and enhanced security to protect customer data.
5. Webiphi: Your partner for customized e-commerce
Creating an online store may seem complex, but with the help of an expert like WebiphiWith this new product, you'll benefit from personalized support in :
- Design an e-commerce site adapted to your needs and your brand image.
- Optimize your site for local referencing, to attract customers in Brussels and Belgium.
- Integrate logistics solutions and payment methods adapted to your business.
At WebiphiWe specialize in the digital transformation of small businesses. Our aim is to help you make a successful transition to e-commerce, while respecting your specific needs and values.
Conclusion
The move to e-commerce is an essential opportunity for small businesses wishing to grow and meet the expectations of today's consumers. With a high-performance e-commerce site, you can not only expand your customer base, but also reinforce the proximity and trust your customers have in your business.
Ready to turn your local store into a online store ? Contact Webiphi today to discuss your e-commerce project.
