Is your website outdated? Underperforming on mobile? Poorly referenced on Google? A redesign is essential to improve the image and visibility of your SME by Brussels area.
In this article, discover KEY STEPS for a successful redesign your website and boost your online presence.
1. Why consider a website redesign?
🌍 A modern, high-performance site is a major asset for any SME. There are many reasons for a redesign:
📌 Obsolete design An unattractive site can drive visitors away.
📌 Poor user experience If your site is slow or poorly adapted to mobile devices, you lose customers.
📌 Insufficient referencing A poorly optimized site on Google limits your local visibility.
📌 Safety and maintenance A site that is not kept up to date is vulnerable to cyber-attacks.
➡️ Redesigning your site allows you to modernize it, improve its SEO and increase its conversion rate.
2. Define your redesign objectives
🎯 Before getting started, identify your objectives:
📌 Gain visibility An SEO-optimized site attracts more customers.
📌 Improving the user experience A fast, ergonomic design builds visitor loyalty.
📌 Increase conversion rate Make it easy to get in touch and request a quote.
📌 Adapting your site to new trends Responsive design, animations, modern features.
➡️ A well thought-out redesign improves your brand image and your competitiveness in the Brussels market.
3. Local SEO optimization for Brussels
🔎 Good local SEO is essential for attracting customers in Belgium.
📌 Use relevant keywords : "PME Bruxelles", "web site entreprise bruxelloise", "création de site en Belgique".
📌 Optimize your Google My Business listing to appear on Google Maps.
📌 Improve your site's speed for better Google ranking.
📌 Write localized content Present your services related to the Brussels region.
➡️ A well-optimized site will attract more local prospects and increase your sales.
4. A modern, responsive design
📱 A site must be adapted to all screens: desktop, mobile, tablet.
📌 Sleek, attractive design to give a professional image.
📌 Intuitive navigation to facilitate the user experience.
📌 Clear call-to-action buttons Click on "Request a quote" or "Contact us".
📌 A fast, fluid site Less than 3 seconds to load!
➡️ A good design improves the user experience and reduces the bounce rate.
5. Securing your website after the redesign
🔐 Security is essential to prevent cyber-attacks and protect customer data.
📌 Install a SSL certificate to secure your site in HTTPS.
📌 Set up regular backups in case of technical problems.
📌 Use a firewall to block hacking attempts.
📌 Update your extensions and plugins to avoid security breaches.
➡️ A secure site reassures your customers and strengthens your online credibility.
6. Integrate monitoring and analysis tools
📊 Measuring the performance of your new site is crucial to its ongoing improvement.
📌 Google Analytics to track visitor traffic and behavior.
📌 Google Search Console to monitor referencing and detect errors.
📌 Heatmaps tools (e.g. Hotjar) to analyze the most clicked areas.
📌 Conversion tracking : Completed forms, telephone calls, requests for quotes.
➡️ Regular monitoring allows you to adjust your strategy and optimize your site based on performance.
7. Use a specialized web agency in Belgium
👨💻 Working with a expert website redesign agency guarantees a successful project.
At Webiphi, we help SMEs in the Brussels region modernize their websites with :
✅ A personalized audit to identify areas for improvement.
✅ A modern, responsive design suitable for all substrates.
✅ Local SEO optimization to attract more customers.
✅ Enhanced safety with automatic updates and backups.
✅ Follow-up and support to guarantee the success of your project.
🚀 Boost your company's online visibility with Webiphi ! Contact us today.
Conclusion
A successful website redesign enables your SME to stand out in Brusselsto attract more customers and improve its brand image.
📌 Define clear objectives before you start.
📌 Optimize your site for local referencing to be visible on Google.
📌 Go for a responsive, modern design to enhance the user experience.
📌 Secure your site to prevent cyber attacks.
📌 Analyze performance to fine-tune your digital strategy.
💡 Need support? Webiphi helps you make a success of your website redesign!
