Campaign mailing remains one of best-in-class tools to convert prospects and build customer loyalty. However, sending emails manually can be time-consuming and inefficient. Automation of emailing campaigns allows you to send the right message, at the right time, without manual intervention.
In this article, discover how to automate your mailing campaignswhich tools to use and how to maximize your conversions in Belgium.
1. Why automate your email campaigns?
🚀 The benefits of automation :
✅ Time saving no need to send each email individually
✅ Better customization contact segmentation and tailored messages
✅ Increased conversions strategic e-mailing at the right time
✅ Precise tracking and analysis KPIs: continuous optimization
Example: A restaurant in Belgium can automate emails to follow up on a customer's last reservation or a special birthday offer.
2. Which emails to automate to improve conversions?
📌 The most effective campaigns :
1. Welcome emails
💡 A welcome email after a sign-up boosts the engagement of new subscribers.
2. Abandoned basket relaunch
🛒 70% of shopping baskets are abandoned in e-commerce! A reminder email with a exclusive offer can recover these lost sales.
3. Follow-up emails after purchase
✅ A confirmation message + a request for customer feedback increases loyalty.
4. Newsletters and personalized offers
🎯 Segment your audience to send offers tailored to customer preferences.
5. Inactive customer reminders
📩 An email with a special offer allows you to reactivate dormant customers.
3. What tools can you use to automate your mailing campaigns?
📢 The best solutions in Belgium :
💻 Mailchimp ideal for small and medium-sized businesses, with simple automations
💻 SendinBlue advanced email and SMS marketing management
💻 ActiveCampaign powerful for segmentation and automation
💻 HubSpot excellent for a complete inbound strategy
🔎 Selection criteria :
- Ease of use
- Segmentation capability
- Performance monitoring
- Integration with your CRM
4. How to optimize your automated emails for more conversions?
📌 Best practices for maximizing the impact of your emails :
✔️ Advanced customization Use the recipient's first name and tailor the offer to his or her behavior.
✔️ Strategic timing : Send your emails during peak business hours (morning or afternoon).
✔️ Clear calls to action (CTA) : Encourage purchase or reservation with visible buttons.
✔️ A/B Testing Test different objects and content to improve open and click rates.
✔️ Mobile optimization 60% of emails are read on smartphones - adapt your design!
5. Email automation: powerful leverage for your business
💡 Summary of key points:
✅ Automate your emails to save time and improve conversions
✅ Segment your audience to send personalized messages
✅ Use the right tools like Mailchimp, SendinBlue or ActiveCampaign
✅ Track and optimize your campaigns with performance indicators
📢 Need customized support for your emailing strategy? Contact Webiphiyour digital marketing expert in Belgium, to set up high-performance, automated campaigns!
