Tools for analyzing website performance are essential for guaranteeing a smooth user experience, a high level of user satisfaction and a high level of quality. high-performance SEO and a better conversion rate. A slow or poorly optimized site can drive visitors away and have a direct impact on your sales.
Fortunately, there are many tools available to measure a site's speed, stability and ergonomics. In this article, Webiphi presents you with the most effective solutions for evaluating and improving the performance of your site - whether it's a professional showcase site, or a more complex platform.
To take things a step further, discover our’SEO optimization and online visibility as well as our free SEO audit to find out exactly where your site stands on Google.
1. Why analyze your website's performance?
A high-performance site is faster, better referenced and more pleasant to use. Here are the main reasons to monitor performance on a regular basis.
Improve loading speed
- A slow site reduces the conversion rate and increases the bounce rate.
- Google favors fast sites in its ranking algorithm.
Our experts in web development integrate advanced optimization techniques right from the site creation phase: caching, CDN, image compression and minimized scripting.
Search engine optimization (SEO)
- A good SEO score improves visibility and attracts more qualified visitors.
- Identifying technical errors (tags, redirects, duplicate content) helps improve positioning.
Find out how our team enhances companies' visibility on Google with the Online visibility from Webiphi.
Understanding visitor behavior
- Analyze the most visited pages and friction points.
- Improve your user journey to increase conversions.
We also carry out web accessibility audits in order to detect elements that hinder user experience and legal compliance (RGAA & European Accessibility Act).
Securing your website
- Detect security breaches and strengthen data protection.
- Check RGPD compliance and the integrity of your hosting.
Our experts in computer maintenance and cybersecurity ensure the security of your WordPress site and the constant monitoring of your servers.
2. The best tools for analyzing web performance
Google PageSpeed Insights (Free)
PageSpeed Insights is Google's official tool for measuring website speed on mobile and desktop devices. It provides a detailed score and clear recommendations.
- Analysis: Core Web Vitals, loading time, image weight, CSS/JS scripts.
- Advantages: free, reliable and directly aligned with Google's SEO criteria.
- Link : PageSpeed Insights
At Webiphi, we systematically integrate these indicators into our free SEO audit to identify areas for technical improvement.
GTmetrix (Freemium)
GTmetrix provides a comprehensive report on website performance and structure.
- Analysis: speed, file size, blocking scripts, cache usage.
- Advantages: testing from different countries, PDF export, precise recommendations.
- Link : GTmetrix
Our developers use GTmetrix for every website creation or redesign to guarantee optimal loading as soon as it goes online.
Google Search Console (Free)
An essential tool for analyzing your site's SEO health and detecting indexing errors.
- Analysis: indexing, Google performance, crawling errors.
- Advantages: official data, tracking of clicks, impressions and keywords.
- Link : Google Search Console
It perfectly complements the analyses carried out in our department Online visibility, where we cross-reference SEO and behavioral data for comprehensive monthly reports.
Screaming Frog SEO Spider (Freemium)
Screaming Frog scans all your site's pages to identify SEO errors.
- Analysis: broken links, 404 errors, redirects, missing tags.
- Advantages: highly accurate audit, Google Analytics & Search Console integration.
- Link : Screaming Frog
Webiphi uses it in its technical SEO audit to correct any exploration errors before indexing.
Hotjar (Freemium)
Hotjar allows you to visualize visitor behavior via heat maps and session recordings.
- Analysis: clicks, scrolling, hot and cold zones of the site.
- Benefits: better UX understanding, optimized user path.
- Link : Hotjar
This data is invaluable for improving the ergonomics of your professional website and boost your conversions.
Ahrefs (Paid)
Ahrefs is a comprehensive SEO and netlinking analysis tool.
- Analysis: backlinks, keywords, SEO content, technical errors.
- Advantages: competitive monitoring, precise performance indicators.
- Link : Ahrefs
We use it in our SEO and netlinking to reinforce the authority of customer sites on Google Belgium and Benelux.
3. How can you optimize your site's performance after the analysis?
Speed up loading times
- Compress your images (WebP, optimized JPEG formats).
- Enable server and browser caching.
- Use a CDN to distribute content faster.
Our experts integrate these optimizations into every web development or redesign.
Improve your SEO
- Optimize your titles, meta-descriptions and Hn tags.
- Correct exploration errors detected by our SEO audit.
- Work on your content and keywords with the Online visibility.
Optimize user experience (UX)
- Structure your content with clear headings and light visuals.
- Ensure full mobile compatibility (responsive design).
- Place effective CTAs to encourage conversions.
Our web accessibility audits can also correct UX obstacles while complying with forthcoming European legislation.
Secure your site
- Enable HTTPS and install a valid SSL certificate.
- Update your WordPress plugins and extensions regularly.
- Keep an eye on your servers with our IT maintenance and cybersecurity.
Conclusion: make your website a high-performance, visible asset
Analyzing a website's performance is much more than a simple technical check: it's a direct lever for visibility, credibility and growth. Thanks to tools like Google PageSpeed Insights, GTmetrix, Ahrefs or Hotjar, You can measure your performance, identify bottlenecks and accelerate your digital success.
Webiphi combines the technical expertise of web development, the power of SEO and digital marketing, and the rigor of the performance measurement to transform your site into a solid, sustainable conversion tool.
Contact Webiphi today to make a complete audit of your site and find out how we can improve its speed, referencing and online visibility.
