{"id":4612,"date":"2025-02-06T21:24:05","date_gmt":"2025-02-06T20:24:05","guid":{"rendered":"https:\/\/webiphi.be\/?p=4612"},"modified":"2025-02-20T20:05:00","modified_gmt":"2025-02-20T19:05:00","slug":"marketing-automation-campagnes","status":"publish","type":"post","link":"https:\/\/webiphi.be\/en\/marketing-automation-campaigns\/","title":{"rendered":"Marketing automation: how to save time and build customer loyalty"},"content":{"rendered":"

Visit marketing automation<\/a><\/strong> has become an essential tool for companies wishing to optimize their communication<\/strong>save time and improve customer loyalty<\/strong>. Thanks to automation, you can send personalized messages at the right time<\/strong>without manual intervention.<\/p>\n\n\n\n

\ud83d\udcca Key figures :<\/strong>
\u2714 80 % of companies using marketing automation see a increase in qualified leads<\/strong>.
\u2714 Automated campaigns get a higher opening rate 70 %<\/strong> than conventional e-mail.
\u2714 63 % of companies report a improve customer loyalty<\/strong> thanks to automation.<\/p>\n\n\n\n

\ud83d\udca1 In 2025, marketing automation tools are no longer a luxury, but a necessity to stay competitive.<\/strong><\/p>\n\n\n\n

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\u23f3 1. Save time by automating repetitive tasks<\/strong><\/h2>\n\n\n\n

Marketing automation enables you to eliminate time-consuming tasks<\/strong> to focus on high value-added actions.<\/p>\n\n\n\n

\u2705 Tasks that can be automated :<\/strong>
\u2714 Sendingpersonalized emails and newsletters<\/strong>
\u2714 Automatic relaunch of shopping cart abandonment<\/strong>
\u2714 Planning and publishing posts on social networks<\/strong>
\u2714 Managing SMS marketing campaigns<\/strong>
\u2714 Tracking and scoring leads according to their commitment<\/strong><\/p>\n\n\n\n

\ud83d\udce2 Recommendation:<\/strong> Use tools such as HubSpot<\/a>ActiveCampaign, Mailchimp <\/a>or Brevo (ex-Sendinblue)<\/strong> to automate your marketing actions.<\/p>\n\n\n\n

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\ud83d\udca1 2. Personalize the customer experience to improve engagement<\/strong><\/h2>\n\n\n\n

Thanks to marketing automation, every message is targeted to customer behavior<\/strong>.<\/p>\n\n\n\n

\u2705 Customization strategies :<\/strong>
\u2714 Segmentation of contacts into functions of interests and behaviors<\/strong>
\u2714 Sendingexclusive offers<\/strong> by purchase history
\u2714 Scenariosautomated e-mails<\/strong> to guide users through their journey<\/p>\n\n\n\n

\ud83d\udca1 Example:<\/strong><\/p>\n\n\n\n