{"id":4612,"date":"2025-02-06T21:24:05","date_gmt":"2025-02-06T20:24:05","guid":{"rendered":"https:\/\/webiphi.be\/?p=4612"},"modified":"2026-05-31T22:33:15","modified_gmt":"2026-05-31T20:33:15","slug":"marketing-automation-campaigns","status":"publish","type":"post","link":"https:\/\/webiphi.be\/en\/marketing-automation-campagnes\/","title":{"rendered":"Marketing automation: how to save time and build customer loyalty"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Visit <strong><a href=\"https:\/\/webiphi.be\/en\/online-visibility\/\" data-type=\"page\" data-id=\"1132\">marketing automation<\/a><\/strong> has become an essential tool for companies wishing to <strong>optimize their communication<\/strong>save time and improve <strong>customer loyalty<\/strong>. Thanks to automation, you can send personalized messages <strong>at the right time<\/strong>without manual intervention.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Key figures :<\/strong><br \/> 80 % of companies using marketing automation see a <strong>increase in qualified leads<\/strong>.<br \/> Automated campaigns score <strong>higher opening rate 70 %<\/strong> than conventional e-mail.<br \/> 63 % of companies report a <strong>improve customer loyalty<\/strong> thanks to automation.<\/p>\n<p class=\"wp-block-paragraph\"><strong>In 2025, marketing automation tools are no longer a luxury, but a necessity to stay competitive.<\/strong><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\">\u23f3 <strong>1. Save time by automating repetitive tasks<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Marketing automation enables you to <strong>eliminate time-consuming tasks<\/strong> to focus on high value-added actions.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Tasks that can be automated :<\/strong><br \/> Sending\u2019<strong>personalized emails and newsletters<\/strong><br \/> Automatic restart of <strong>shopping cart abandonment<\/strong><br \/> Planning and publishing <strong>posts on social networks<\/strong><br \/> Management <strong>SMS marketing campaigns<\/strong><br \/> Tracking and scoring <strong>leads according to their commitment<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Recommendation:<\/strong> Use tools such as <strong><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.hubspot.com\/\" rel=\"noreferrer noopener\">HubSpot<\/a>ActiveCampaign, <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/mailchimp.com\/\" rel=\"noreferrer noopener\">Mailchimp <\/a>or Brevo (ex-Sendinblue)<\/strong> to automate your marketing actions.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\"> <strong>2. Personalize the customer experience to improve engagement<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Thanks to marketing automation, every message is <strong>targeted to customer behavior<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Customization strategies :<\/strong><br \/> Contact segmentation into <strong>functions of interests and behaviors<\/strong><br \/> Sending\u2019<strong>exclusive offers<\/strong> by purchase history<br \/> Scenarios for\u2019<strong>automated e-mails<\/strong> to guide users through their journey<\/p>\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>A customer visits a product page without buying \u2192 Automatic email with a product description <strong>personalized discount<\/strong><\/li>\n<li>A new subscriber to the newsletter \u2192 S\u00e9quence de <strong>welcome emails<\/strong> to present our services<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><strong>Recommendation:<\/strong> The more a message is <strong>personalized<\/strong>the more it <strong>converts and builds loyalty<\/strong>.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\"> <strong>3. Improve customer loyalty with automated campaigns<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Marketing automation allows you to create <strong>intelligent loyalty campaigns<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Examples of automated campaigns :<\/strong><br \/> Program <strong>customer reward<\/strong> (loyalty points, discounts)<br \/> Email from <strong>after-purchase follow-up<\/strong> with tips and recommendations<br \/> Automatic restart of <strong>inactive customers<\/strong> with a special offer<\/p>\n<p class=\"wp-block-paragraph\"><strong>A satisfied, committed customer is a returning customer!<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Recommendation:<\/strong> Companies that automate their customer loyalty increase their <strong>long-term customer value of 20 to 30 %<\/strong>.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\"> <strong>4. Generate more leads with automated scenarios<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Marketing automation allows you to<strong>attract and qualify prospects<\/strong> without constant intervention.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Effective tactics :<\/strong><br \/> Intelligent forms to collect qualified leads<br \/> Lead nurturing: automatic sending of\u2019<strong>educational emails<\/strong> to turn a prospect into a customer<br \/> Chatbots and automated messages to answer common questions<\/p>\n<p class=\"wp-block-paragraph\"><strong>Recommendation:<\/strong> Combine <strong>CRM and marketing automation<\/strong> for optimum follow-up of prospects and customers.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\"> <strong>5. Measure and optimize marketing performance in real time<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Thanks to automation tools, you can track the impact of every marketing action and <strong>adjust your campaigns<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Key KPIs to analyze :<\/strong><br \/> <strong>Open and click rates<\/strong> on automated emails<br \/> <strong>Conversions generated by automated campaigns<\/strong><br \/> <strong>ROI of emailing and automated advertising campaigns<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Recommendation:<\/strong> Use <strong>Google Analytics, HubSpot or ActiveCampaign<\/strong> to monitor and optimize your performance.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\"> <strong>Conclusion: Marketing automation, an essential growth lever<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">In 2025, <strong>marketing automation is an essential asset<\/strong> for all companies wishing to :<br \/> <strong>Save time<\/strong> on repetitive tasks<br \/> <strong>Improve customer loyalty<\/strong> with targeted campaigns<br \/> <strong>Optimize lead conversion<\/strong> into loyal customers<br \/> <strong>Personalize the user experience<\/strong> to maximize engagement<\/p>\n<p class=\"wp-block-paragraph\"><strong>Need support in setting up a <a href=\"https:\/\/webiphi.be\/en\/online-visibility\/\" data-type=\"page\" data-id=\"1132\">marketing strategy<\/a> automation? Contact our experts today!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing automation has become an essential tool for companies wishing to optimize their communications, save time and improve customer loyalty. Thanks to automation, you can send personalized messages at the right time, without manual intervention. Some key figures: 80 % of companies using marketing automation see an increase in qualified leads. Automated campaigns achieve a 70 % higher open rate than conventional emails. 63 % of companies see an improvement in customer loyalty thanks to automation. In 2025, marketing automation tools are no longer a luxury, but a necessity to stay competitive. \u23f3 1. Save time by automating repetitive tasks Marketing automation makes it possible to do away with time-consuming tasks and concentrate on high value-added actions. Tasks that can be automated: Sending personalized emails and newsletters Automatic follow-up of shopping cart abandonments Planning and publishing posts on social networks Managing SMS marketing campaigns Tracking and scoring leads according to their engagement Recommendation: Use tools like HubSpot, ActiveCampaign, Mailchimp or Brevo (ex-Sendinblue) to automate your marketing actions. 2. Personalize the customer experience to improve engagement Thanks to marketing automation, each message is targeted according to the customer's behavior. Personalization strategies: Segment contacts according to interests and behaviors Send exclusive offers based on purchase history Automated email scenarios to guide the user through their journey Example: A customer visits a product page without buying \u2192 Automatic email with a personalized discount A new newsletter subscriber \u2192 Sequence of welcome emails to present services Recommendation: The more personalized a message, the more it converts and builds loyalty. 3. Improve customer loyalty with automated campaigns Marketing automation makes it possible to create intelligent loyalty campaigns. Examples of automated campaigns: Customer reward program (loyalty points, discounts) Post-purchase follow-up email with advice and recommendations Automatically relaunch inactive customers with a special offer A satisfied, engaged customer is a returning customer! Recommendation: Companies that automate their customer loyalty increase their long-term customer value by 20 to 30 %. 4: Generate more leads with automated scenarios Marketing automation enables you to attract and qualify prospects without constant intervention. Effective tactics: Smart forms to collect qualified leads Lead nurturing: automatic educational emails to turn a prospect into a customer Chatbots and automated messages to answer common questions Recommendation: Combine CRM and marketing automation for optimal follow-up of prospects and customers. 5. Measure and optimize marketing performance in real time Thanks to automation tools, you can track the impact of each marketing action and adjust your campaigns. Key KPIs to analyze: Open and click rates on automated emails Conversions generated by automated campaigns ROI of automated emailing and advertising campaigns Recommendation: Use Google Analytics, HubSpot or ActiveCampaign to track and optimize your performance. Conclusion: Marketing automation, an essential growth lever In 2025, marketing automation is an essential asset for all companies wishing to: Save time on repetitive tasks Improve customer loyalty with targeted campaigns Optimize the conversion of leads into loyal customers Personalize the user experience to maximize engagement Need help setting up a marketing automation strategy? Contact our experts today!<\/p>","protected":false},"author":2,"featured_media":4613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"page_builder":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-4612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-developpement-web"],"acf":[],"_links":{"self":[{"href":"https:\/\/webiphi.be\/en\/wp-json\/wp\/v2\/posts\/4612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webiphi.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webiphi.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webiphi.be\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webiphi.be\/en\/wp-json\/wp\/v2\/comments?post=4612"}],"version-history":[{"count":2,"href":"https:\/\/webiphi.be\/en\/wp-json\/wp\/v2\/posts\/4612\/revisions"}],"predecessor-version":[{"id":9146,"href":"https:\/\/webiphi.be\/en\/wp-json\/wp\/v2\/posts\/4612\/revisions\/9146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webiphi.be\/en\/wp-json\/wp\/v2\/media\/4613"}],"wp:attachment":[{"href":"https:\/\/webiphi.be\/en\/wp-json\/wp\/v2\/media?parent=4612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webiphi.be\/en\/wp-json\/wp\/v2\/categories?post=4612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webiphi.be\/en\/wp-json\/wp\/v2\/tags?post=4612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}